Black Friday 2025

If you're honest, Black Friday probably feels more overwhelming than exciting.

You know it's the most lucrative sales period of the year.

But instead of feeling prepared, you:

Put off planning until it's too late

Have no idea how many emails to send (and worry about annoying your list)

Recycle the same discount email every year because you don't have time to think of anything better

End up glued to your laptop all weekend instead of enjoying the sales rolling in

Here's the truth: winging it costs you sales.

Not just a little, but potentially thousands you could be making from the list you've worked hard to grow.

And the worst part?

Your customers end up shopping elsewhere... with the brands who did plan ahead (because they're going to shop, whether you're ready or not).

I've been where you are. I used to run my own Shopify store, juggling products, customers, and endless to-do lists.

I know how easy it is to put email marketing at the bottom of the pile — especially when Black Friday prep feels like yet another thing to manage.

But when I pivoted into email marketing, I realised something big: with the right plan in place, Black Friday can go from chaos to kerching on repeat.

Now, I help creative, founder-led brands use Klaviyo + email strategy to make 35–55% of their revenue on autopilot.

My clients have seen 5–6 figure Black Friday weekends, without working 24/7 or second-guessing their campaigns.

I've run Black Friday campaigns for 4+ years, across Shopify brands just like yours, and I know what works (and what's a total waste of time).

Having every campaign mapped, written, and scheduled before November even starts.

Watching sales notifications ping all weekend while you actually enjoy your time off.

Feeling confident that you’ve maximised your list — not just with one discount email, but with a strategy designed to get people opening, clicking, and buying again and again.

This is what The Black Friday Blueprint sets you up for.

Most founders waste hours (and £££ on ads) guessing their Black Friday plan. For less than the price of a single product in your shop, you get a proven blueprint that could add thousands to your sales this year.

Short answer: yes.

Whether you've run Black Friday sales before or this is your first time, the Blueprint gives you a plan that works for:

Small lists → because it's about smart timing + messaging, not just volume.

Busy founders → because all the thinking is done for you, you just follow the steps.

Any e-commerce brand → whether you sell jewellery, skincare, fashion, or homeware, the principles are the same.

If you' ve ever thought, "I'll just figure it out later," this is your chance to do it differently — and actually enjoy the biggest sales season of the year.